The ‘Girls in Crypto’ marketing campaign could also be hosted by crypto funds platform Wirex in partnership with The Fintech Occasions, however behind the scenes, there’s a various and passionate group of females working the marketing campaign, with the core purpose of inspiring ladies throughout the globe to attempt their hand at crypto.
The concept for the marketing campaign first got here from a gaggle of feminine staff at Wirex. A few of us are new to the crypto and fintech area, and others of us have been working in it for years, however what brings us all collectively is that we’re keen about what we do, and just like the imaginative and prescient of our CEO, consider that crypto is the way forward for the economic system!
Why is the Energy Record wanted?
Though the group at Wirex is fairly female-heavy, we all know that this isn’t consultant of a lot of these utilizing and dealing within the crypto world. After performing some analysis into our clients, solely 18% of them had been really ladies, and with a research by Coindance displaying that 12% of these working in blockchain are feminine, we’re nonetheless within the minority, and we wish to change that!
There are a couple of causes for a scarcity of feminine presence in crypto, usually linked to the truth that few ladies work within the fintech business as an entire, or unfaithful stereotypes that crypto is unsafe or too dangerous, however there are one million different the reason why ladies are excellent for the area. It’s an important various to conventional foreign money, because it’s cheaper, quicker, and sometimes safer, but additionally a flourishing and thrilling area that everybody ought to be part of!
We’ve rounded up a gaggle of ladies working at Wirex, in addition to a few of our heroes and inspirations within the crypto and fintech area. Not solely can we want to showcase the unbelievable neighborhood of females that lies on the coronary heart of blockchain, however we’re additionally aiming to debunk gender-related stereotypes related to working within the business. We wish to get this message throughout in our ‘Girls in Crypto’ marketing campaign by way of a collection of initiatives, kicking off with the ‘Rising Girls in Crypto Energy Record’ that invitations nominations from those who have unbelievable achievements, affect and potential within the crypto neighborhood.
There have been a couple of of those awards kicking about previously, however this one focuses particularly on crypto ladies, and goals to showcase a spread of ladies working in and utilizing crypto in quite a lot of methods, together with those who is perhaps the unsung heroes of this area. We hope that giving a platform to recognise a few of these unbelievable ladies by way of the Energy Record, together with a few of our personal tales, will encourage ladies world wide to step contained in the world of crypto!
What can nominees count on?
It’s solely becoming that we picked out a few of our champions to make up the judging panel. It was a troublesome choice; consider us, there are plenty of figures on the market already empowering different ladies to get entangled in fintech and blockchain, however we thought the 5 we selected had been nice examples of a few of this.
One of many greatest supporters of our marketing campaign, and the primary chosen for our judging panel, was Dr. Ruth Wandhöfer. Not solely has she received a ton of expertise within the area, however she’s been on the opposite aspect of a Energy Record like this, having been chosen as a Fintech World 50 Influencer herself! Subsequent, George Coxon, somebody that we at Wirex have labored intently with – as COO of the Nano Basis. She’s making waves within the blockchain area and democraticising entry to crypto.
Representing the highly effective ladies in APAC, Myrtle Ramos was an apparent alternative, working throughout quite a few blockchain-related companies reminiscent of Blocktides as Founder, and she or he is famend for empowering ladies and youths within the area.
After all, it’s not simply ladies which might be encouraging different ladies to get entangled in crypto. Our very personal CEO at Wirex, Pavel Matveev, is a famend spokesperson and activist for encouraging the mass adoption of cryptocurrency, and utilizing the Wirex platform to empower everybody, together with ladies, to have easy accessibility to crypto in on a regular basis life. The second male chosen is not any novice in shining a light-weight on these making a distinction – Jason Williams, CEO of The Fintech Times, really created his personal Fintech Power 50 to showcase probably the most modern firms and visionaries shaping the fintech business.
As you’ll be able to see, we’ve received a fairly thrilling lineup of judges which might be able to learn each nominee’s inspirational story, and select their prime 10 ladies that they suppose will lead the way forward for crypto. These ladies can be profiled and showcased on Wirex and The Fintech Occasions’ web site to hundreds of thousands of individuals across the globe; only a small token of appreciation for these unbelievable people!
That is your time to shine – entries are open till 30th September, with winners being introduced on the 2nd Nov. Fill out this short form to enter now.