The rising market for gross sales instruments has given rise to a curious cottage business: DevOps startups particularly concentrating on the software program utilized in gross sales and advertising and marketing features.
(Right here, “DevOps,” refers to instruments that automate processes between software program improvement and IT groups.) It’s change into a blossoming sector all its personal, with distributors promoting DevOps platforms for software program together with Salesforce purporting to make gross sales tech simpler to combine into an organization’s present workflows.
However wait, you may say: Wasn’t the promise of gross sales software program to reduce the necessity for customized coding to perform sales-related duties? Nicely, sure — up to a degree.
Take Salesforce, for instance. Constructed to be a buyer relationship administration platform, it advanced over time right into a improvement platform — however with out most of the elements required to adapt it to organizations’ specific wants.