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There are a variety of attention-grabbing issues about AirCarbon: first, it’s a meltable materials, in order we search for options to assist resolve our ocean plastics drawback, it may be used as a substitute for issues like plastic and fiber; second, since it’s made all through nature, nature is aware of what to do with it, and can biodegrade it like a leaf or a banana peel if it leads to the atmosphere; and third, when made utilizing renewable energy, it’s carbon-negative, lowering the quantity of carbon within the air, like rising a tree.
A brand new answer wants the correct accomplice
A couple of years in the past, as we had been getting ready to launch AirCarbon to market in shopper vogue items for the primary time, my staff reached out to IBM with a query: how can we apply blockchain expertise to the AirCarbon manufacturing course of? Our imaginative and prescient was easy: we wished every of our AirCarbon-based vogue merchandise to come back with a novel blockchain quantity etched into it, in order that if a shopper wished to see the place it got here from and who independently verified its environmental footprint, they might use blockchain to do it.
It took about three years working with IBM and IBM Business Partner Cognition Foundry to make that imaginative and prescient a actuality — from getting our manufacturing course of built-in into the IBM Blockchain monitoring system, together with the IBM LinuxONE and IBM Cloud platform, after which constructing that monitoring system into our manufacturing operations — however what emerged was one thing that we love.
Today, you possibly can order considered one of our eyewear or accent merchandise and while you obtain it, it is going to have a novel blockchain quantity laser-etched onto it — this quantity corresponds to the time when air and greenhouse gasoline had been used to develop the AirCarbon used to make it, and by plugging it into our blockchain tracker, you possibly can observe the varied steps used to make it (and the precise time and date related to these steps), concluding with the unbiased third occasion who verified its carbon affect and its related lifecycle evaluation report. In different phrases, you possibly can see the journey that introduced your product to life, and its particular carbon affect.
The way forward for accountability and tracing
Our hope is that this utility of blockchain to product-specific environmental monitoring not solely serves our group by giving them an expanded degree of perception into the journey and affect behind their merchandise, but in addition makes us all ask why we don’t have this degree of monitoring on different merchandise.
We predict customers needs to be given the chance to know the carbon affect of all of their merchandise, in order that they will evaluate, distinction, perceive, after which resolve which path they wish to take. We predict the usage of IBM Blockchain to do that gives a uniquely well-suited pathway to get there.
Let’s use blockchain for social good
Learn the way blockchain and different innovators are placing blockchain to work towards the world’s largest challenges.
Every now and then, we invite business thought leaders, educational specialists and companions, to share their opinions and insights on present traits in blockchain to the Blockchain Pulse weblog. Whereas the opinions in these weblog posts are their very own, and don’t essentially mirror the views of IBM, this weblog strives to welcome all factors of view to the dialog.